Non Iron Menswear

The NON IRON shirt is produced from a blended material with a 65% cotton content. The reduction of crushing has been achieved not only using a special surface treatment on the material, but also by means of the insertion of strong tapes into the problematic seams, thanks to which the shirt remains almost completely straight and smooth after washing and drying. A further phase, during which the crush resistance and the ability of the material to return to its original shape after washing is “encoded into the memory” of the NON IRON shirt is the treatment undertaken in a special oven. The last step for the perfection of the quality is the application of softening components to the material in order to increase the comfort of wearing the garment.

Did you know?

• We’ve tested our Ultimate Non-iron shirt and, once you’ve tumble dried it, there really is absolutely no ironing required.